Built Strong. Worn Proud. Poured Straight.

Barrel Proof Soul is more than apparel — it’s a lifestyle soaked in bourbon, strength, and battle-born purpose. Veteran-founded and forged through years of service and character, our gear celebrates tradition, grit, and the kind of soul that lifts heavy, lives loud, and never waters it down. If you’ve lived some life and wear it proud, this brand is your toast.